Concept: Oakley + Sugar Shaker
We took note of the bold, extreme sports angle of the Oakley brand, as well as the hyper-masculine, showy persona of the typical Oakley user. We also expanded on the idea of a sugar shaker to products that are more relatable to the Oakley user, like protein shake bottles and cocktail shakers.
Concept 1: Sugar Krusher
Break your sugar cubes down using this bottle lined with spikes. Don’t just shake your sugar, KRUSH IT!
Concept 2: Speed Ball Energy Shaker
Release some stress with this desktop speed ball while also mixing up your favorite energy drink for your post-work gym sesh.
Concept 3: Honey Shaker
Impress the ladies from behind the frat house bar with this resistance band that doubles as a cocktail shaker.
Prototype: Absolut Vodka + Watering Can
We were given the concept Absolut Secret, a gobstopper candy infused with vodka, with a shot of vodka in the center. We explored several gastronomic routes to infuse vodka into a hard candy and to encapsulate a shot of vodka. We looked at several techniques including freezing, powdered alcohol, and reverse spherification. Our final prototype was made by fusing two hemispherical shells of hard candy together and injecting vodka inside through a small hole using a syringe.
Manufacturing: Dr. Martens + Trivet
For the final phase, we worked on the Dr. Marten Trivet. The concept behind the case is that you smash your phone down on the table and place a drink on top of it because you aren't a slave to your phone or technology. The concept embraces the rebellious youth spirit of Dr. Marten's generations of users.
Rugged Functionality
The shoe like treads on the front of the case is styled like the classic Dr. Marten airsole, encouraging the user to smash their phone down as if they were stomping their foot on the ground. The circular edge prompts the user to put a drink on top. The raw, untanned leather on the back will wear as it is used and can be personalized with ink, akin to customizing your own Dr. Marten boot. The tough rubber and vintage logo harkens back to Dr. Marten's origins as a rugged workwear brand.
The Dr. Marten Essence
The form and style of the case went through several iterations, at first containing many elements of the Dr. Marten boot such as the signature yellow stitching and bootstrap. These were later scrapped in favor of a less literal interpretation of the Dr. Marten boot while keeping the core brand values. The manufacturing process involved creating one-part silicone molds from a 3D printed model. Meanwhile, the leather was laser cut into shape and laser etched with the vintage Dr. Marten 'Cappers' logo. The leather backs were centered and placed directly onto the rubber while casting for a permanent bond.
